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At Zucker Media, we design logos,
as well as full identities for companies and their product lines
based on their industry, position, and client base.
If you had a million web sites
and brochures, they would be near useless unless they incorporated
the sameness of your corporate branding and can be easily identified
as yours by the audience.
Zucker Media can create a unique corporate branding strategy
that will properly convey your services to your clients.
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1031
Exchange Partners
1031
Exchange Partners is a company that specializes in the transfer
of capital gains from one property to the purchase of another
in order to avoid substantial taxes and fees.
This
new company needed to have a whole corporate identity created
from scratch. The logo -- the heart of any branding -- was designed
to reflect the financial industry in which the company resides.
For
this reason, green and gold were chosen as the corporate color
palatte. The logo was illustrated with clean lines and easy-to-read
characters that cater to the no-nonsense banking world.
The
logo was created with Adobe Illustrator.
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Arizona Tree Farms
Arizona
Tree Farms is a large, 13-acre nursery that provides Arizona-grown
plants and trees to landscape companies, as well as the general
public.
Several
version of a logo were presented to the client. Although the one
to the right was ultimately chosen, it was not the favorite at Zucker
Media, but the client is always right.
The
green was chosen for to reflect the industry -- plants, and the
single color made it very easy (and inexpensive) to reproduce on
letterhead and business cards.
The
logo was created with Adobe Illustrator.
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BOSaNOVA
BOSaNOVAis
a privately held company headquartered in Phoenix Arizona that is
principally engaged in the design and development of software solutions
based on XP, CE, and LINUX.
The
company started out as the North American distributer of connectivity
hardware and software for the Israeli-based Better Online Solutions
(BOS).
Needing
a logo to begin a proper branding campaign, the colors of the parent
company were used. The graphic represents the smooth flow of information
and the ease of connectivity that BOSaNOVA product deliver.
The
logo was created with Adobe Illustrator.
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EvapCap
EvapCap
is a cloth hood invented by a former firefighter to help prevent
heat-related illnesses and to reduce recovery time so that emergency
crews could rotate back into the situation faster and safer.
The
logo was created with a light blue to reflect the cooling feeling
of using the EvapCap and the white lines were designed to illustrate
evaporation.
One
side note: The company's owner originally had the hood priced at
$9.99. Garrett Zucker told him that he needed to increase the price
to at least $29.99 for two reasons:
- He
was selling to fire stations that had huge, protected budgets,
and
- Nobody
is going to believe that something under $10 is going to save
their life
He
contacted Zucker a month later, excited that "nobody flinched"
when he increased the price to $13.50. He should have tried for
the thirty dollars.
The
logo was created with Adobe Illustrator.
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OctaFlow
ALA
Scientific is a Long Island-based company that manufactures medical
and scientific research equipment. Every time they produce a new
device, Zucker Media is asked to create the product logo.
Their
latest product -- OctaFlow -- is a device with eight emitters that
"puff" medicine onto germs and measue the effect.
The
obvious idea of using an octopus was discussed, but the folks at
ALA Scientific were weary of using a menacing sea creature. When
presented with the logo to the right, they immediately agreed that
it was exactly what they wanted.
The
logo was created with Adobe Illustrator.
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Pull & Plunj
Someone
finally got fed up with toilet plungers and their long handles.
The handles are too tall to stand the plunger up in a bathroom vanity,
and leaving it behind the toilet never really hides the unsightly
tool.
So,
an inventor built a plunger with a telescoping handle -- much like
a pool skimmer. When collapsed, it fits nicely in the under-the-sink
cabinet.
The
logo for the product was used on the packaging while the product
was in stores like Bed, Bath & Beyond.
The
logo was created with Adobe Photoshop.
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VitalSync
Tempe-based
Vital Processing Services is the second-largest processor of electronic
card transactions in the country.
They
developed a large suite of commerce-enabling solutions that needed
to be individually branded.
The
logo for VitalSync was the first and ultimately became the template
for other Vital products.
The
logo was created with Adobe Illustrator.
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Copyright
© 2006 Zucker Media. All Rights Reserved.
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