Tempe-based Creative Environment holds an annual event called the "Vision Awards." It is a large function for their employees where individual accomplishments are acknowledged and the strategies for the coming years are publicized. In January 2005, Garrett Zucker suggested the idea of a video that recaps some history and outlines the future.

Garrett Zucker conceptualized the video, outlined the script, manipulated all of the still images, and requested specific motion clips to be added by the video production company. Zucker directed the cameramen and video participants in order for his vision to appear on the screen.

In a survey that followed the event, many Creative Environments employees listed the video as their favorite part of the evening. Environments employees listed the video as their favorite part of the evening. Additionally, many guest of Creative Environments employees said that after seeing the video, if they were looking for a job, they would consider Creative Environments.

Now that same video is used as a recruiting tool and all potential employees must watch it while completing their applications.

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